H54a What percentage of your total sales is currently generated through online sales?
Economy Less than 5% Between 5-20% Between 20-50% More than 50% DK/refuse
Balkan Barometer 2022
Region 38 36 16 10 0
Albania 30 48 16 6 0
Bosnia and
Herzegovina
12 47 29 12 0
Croatia n/a n/a n/a n/a n/a
Kosovo* 53 35 4 8 0
North Macedonia 39 37 17 7 0
Montenegro 22 28 30 20 0
Serbia 60 23 8 10 0
Balkan Barometer 2021
Region 57 27 12 3 1
Albania 51 31 12 6 1
Bosnia and
Herzegovina
37 39 18 5 1
Croatia n/a n/a n/a n/a n/a
Kosovo* 61 30 7 1 1
North Macedonia 72 17 7 2 2
Montenegro 52 26 16 5 1
Serbia 71 17 9 2 1
Balkan Barometer 2020
Region 42 30 21 7  
Albania 38 40 15 8  
Bosnia and
Herzegovina
63 19 16 1  
Croatia n/a n/a n/a n/a  
Kosovo* 57 20 18 4  
North Macedonia 54 29 8 8  
Montenegro 31 36 19 14  
Serbia 31 33 26 9  
Balkan Barometer 2019
Region 46 33 14 6  
Albania 58 24 10 8  
Bosnia and
Herzegovina
54 30 10 7  
Croatia n/a n/a n/a n/a  
Kosovo* 43 43 11 3  
North Macedonia 31 36 24 9  
Montenegro 41 28 22 8  
Serbia 52 34 11 3  
Balkan Barometer 2018
Region 38 29 25 8  
Albania 42 25 25 8  
Bosnia and
Herzegovina
31 34 24 11  
Croatia n/a n/a n/a n/a  
Kosovo* 17 56 19 8  
North Macedonia 30 30 18 21  
Montenegro 29 40 23 8  
Serbia 46 21 28 6