Securimeter 2025 - Key Findings

The 2025 SecuriMeter survey was conducted between May 30 and June 18, 2025, and involved 6,007 respondents across the Western Balkans Six. The questionnaire included 46 thematic and 20 demographic questions.

Feeling Safe at Home, Uncertain About the Region

On security, nearly half of respondents (48.6%) believe their economyis a secure place to live, compared to only 38.4% who consider the region as a whole safe. Kosovo* (58.4%), Montenegro (54.8%) and North Macedonia (54.6%) report the strongest internal security, while Bosnia and Herzegovina show the lowest confidence in domestic (32.5%) and regional security (25.1%).

Despite their greater sense of safety, citizens in the WB6 are largely unsatisfied with the general direction of their economies, with about 45% dissatisfied and only 24.7% satisfied.

Looking ahead, regional security expectations are cautiously mixed. About 31.3% anticipate improvement, 28.8% expect deterioration, and a substantial share remains undecided. Serbia is the most pessimistic (25.2% expecting positive change), while Kosovo* (36.9%) and Albania (34.6%) are the most optimistic.

Expectations for domestic security are similar but slightly less positive, with an average of 30.1% expecting improvement.

Regarding specific threats, anxiety remains focused on direct conflict, with the highest concern generated by the prospect of a war involving one’s own economy. This worry is highest in Serbia and Bosnia and Herzegovina, where citizens are also highly concerned about internal (civil) or inter-regional conflicts. On the other hand, Albania and Kosovo* display the lowest concern across all conflict scenarios.

To what degree are you worried or not about the following situations?
(Worried = "Not at all", "Not much", Not worried = "A good deal", "Very much")

This differences in security perception are also reflected in strategic alignment, highlighting a regional security divide. The dominant choice for a security mechanism in the WB6 is NATO (29.8%). However, the preference for full neutrality and non-alignment is also significant. It is the second most cited option overall, and it is the dominant choice in Serbia (27.2%). Similarly, regional cooperation ranks highly in both Serbia and Bosnia and Herzegovina, while Albania and Kosovo* prioritize established Western alliances.

Feeling Safe in Daily Life

Despite lingering concerns about regional security and stability, people across the Western Balkans Six generally report feeling secure in their everyday environments (at home, in their communities, and in public spaces). Across the WB6, just over half of citizens (53.5%) report feeling secure in their daily lives, while one in five feels insecure. Kosovo* stands out with the highest share of people feeling secure (64.3%), followed by North Macedonia (59.1%) and Montenegro (58.0%), indicating comparatively strong personal safety and trust in local environments. In contrast, Bosnia and Herzegovina (43.1%) and Serbia (46.1%) show the lowest levels of perceived security.

In regards to factors shaping people’s sense of personal security, across the WB6, the most commonly observed neighborhood issues are people begging in the streets (58.8%) and public alcohol consumption (41.9%). In contrast, police or military interference (18.0%) and discriminatory or verbally harassing behavior based on ethnic, religious, or personal identity (19.5%) are the least frequent. Reports of general crime such as robberies, drug sales, and street violence remain moderate, with average occurrence rates between 25% and 29%.

In response to these perceived risks, people across the region report a variety of protective and avoidance behaviors. The most common is financial caution with over half (54.4%) in WB6 region reporting they avoid carrying much money. More than a third of respondents (36.2%) in the WB6 region avoid going out at night. On the other hand, physical security measures are less common, only one in five (20.6%) have installed video surveillance or burglar alarms. Extreme defensive actions remain rare. Just 3.2% of respondents in the WB6 region report carrying a weapon, and 6.4% admit to concealing their ethnic, religious, or personal identity.

Public satisfaction with key security measures across the Western Balkans Six shows the highest confidence in basic infrastructure and emergency response, and the lowest in police visibility and patrol activity. Over half of respondents (52.3%) are satisfied with street lighting, making it the most positively rated measure, while emergency services also perform relatively well (43.5%). In contrast, satisfaction with surveillance cameras (39.4%) and police visibility (39.5%) is mixed, and only about one in three citizens (35.1%) express satisfaction with regular police patrols.

Economic Pressures and Public Priorities

Citizens across the Western Balkans Six are predominantly concerned with economic pressures, overshadowing all other issues. The high cost of living (55.7%), inflation (52.8%), and pension levels (52.4%) emerge as the top three sources of concern. While nearly half of respondents also express high concern over wages (48.8%) and corruption in society (45.3%), issues such as depopulation and emigration (44.0%) and unemployment (34.3%) remain significant, reflecting broader worries about economic opportunity and social stability. At the other end of the spectrum, issues of political and security stability such as terrorism (18.1% highly concerned) and ethnic tensions (24.2%) generate far less public concern. Similarly, concerns about democratic erosion (33.2%) and foreign influence (28.3%) remain moderate, indicating that citizens are more preoccupied with tangible, everyday challenges rather than abstract geopolitical risks.

The general economic concerns are reinforced by data on household financial resilience in the Western Balkans Six. A significant portion of families exhibits limited capacity to manage unexpected expenses or afford occasional luxuries, indicating fragility despite the majority's ability to cover basic necessities. The most significant financial vulnerability is the capacity to face an unexpected expense of approximately €1000 without borrowing or relying on others, which 37.0% of respondents disagree they can afford. Similarly, the capacity to afford replacing worn-out furniture is difficult for 28.8% of households. The regional population is split on the ability to afford a one-week annual holiday away from home, with 43.9% agreeing and 28.7% disagreeing. Clear majority feel they have the capacity to manage basic needs and assets with 62.6% agreeing they can keep their home adequately warm/cool and 58.3% can afford a meal with meat/equivalent every second day. Additionally, 55.3% agree they have access to a car/van for personal use.

In contrast to the household data, the capacity to afford basic individual items and regular social engagement is quite high, particularly for digital access and clothing. Majority of the population reports having the economic power for an internet connection (81.7% agree), replacing worn-out clothes (75.3% agree), and having two pairs of properly fitting shoes (76.4% agree). Social activities are also generally affordable for many with 64.4% who stated they can afford to get together with friends/family for a drink/meal at least once a month. However, affordability drops for discretionary spending and leisure, 56.2% agree they can afford to spend a small amount of money on themselves each week, and less than half (49.6%) can afford regular leisure activities, which indicates that sustained, non-essential personal spending and recreation are where individual economic constraints are most felt.

Public Views on Immigration and Labor Mobility

Public sentiment across the WB6 region regarding immigration is mixed, reflecting a strong humanitarian perspective alongside notable concerns about security, social stability and labor market which affect the regional perception of immigration. The humanitarian view is the most widely endorsed with 54.8% of respondents who agree that immigration provides people from poorer countries with a chance at a better life, and 44.7% consider granting asylum to refugees a humanitarian obligation. At the same time, there is perceived negative impact. A significant portion of population believes immigration contributes to security and social challenges, with 43.4% thinking it increases the crime rate and 41.7% associating it with a higher risk of terrorism. Public opinion is also critical in regards to economic contribution of immigration, 47.0% disagree that immigrants help fill essential job vacancies, while 40.9% believe immigration leads to higher local unemployment. Also, 45.4% disagree that immigration enriches society or enhances cultural diversity.

As for the preferred approach to foreign labor immigration, a majority of 56.6% support a pragmatic policy allowing people to work as long as jobs are available, reflecting an awareness of labor market needs. Yet this conditional openness is tempered by a stronger demand for oversight with 62.7% of respondents who favor strict limits on the number of foreign workers, which shows regional preference for active state regulation of labor inflows. At the same time, the region generally opposes restrictive policies based solely on a worker’s origin, with 51.3% rejecting bans on workers from outside the WB6 and the European Union (EU).

Mobility Intentions

Overall, the intention to move abroad for living and working is present in just over a quarter of the WB6 population, with 27.3% expressing some level of a plan, ranging from vague to definite action. Despite this significant minority, the large majority, 67.8%, state they do not want to move.

Among those who do plan to move, the preferred destinations are overwhelmingly concentrated in Western and Central Europe. The most desired destination regionally is the Germany – Austria bloc (25.4%), followed by Switzerland (15.2%), and the USA (11.9%). The fourth most popular set of destinations includes the distant, developed economies of Canada – Australia – New Zealand, attracting 6.4% of potential migrants. The fifth most popular destination is Italy, selected by 6.1% of respondents, demonstrating a lower, yet still notable, interest in neighboring Southern European economies. This destination preference clearly indicates that most citizens who intend to leave are targeting established, wealthy economies in Europe and North America, rather than other economies within the region or less-developed ones.

Public Confidence in Institutions and Information Sources

The prevailing public view on the change in the quality and performance of public institutions in the region over the past five years is one of stagnation or decline. The largest single segment of the population, 42.1%, feels that the quality and performance have remained about the same. However, the combined sentiment of decline is significant with 32.0% of respondents who believe institutions are worse or much worse, which outweighs the combined positive perception of 21.7% who feel the quality is better or much better.

Regarding individual institutions, the public confidence in the Western Balkans Six is highest for security institutions. The Army is the most trusted institution, with 57.9% of respondents expressing confidence. Religious institutions (churches, mosques, etc.) follow closely at 62.0%, and the Police are trusted by 52.4% of respondents. Educational institutions also enjoy relatively high confidence, with universities at 53.3%. These results indicate that stable, traditional, and security-focused institutions are the primary sources of public trust in the region. International Organizations like the EU (52.1%) and NATO (52.0%) also exceed 50% combined trust, marking them as generally reliable knowledge sources and strategic anchors for the region.

Confidence is considerably lower for government and political institutions. Political parties are the least trusted, with 76.6% of respondents expressing lack of confidence. Other governance and justice bodies also face significant distrust like courts (65.1%), parliament (69.1%), the electoral commission (61.1%), public procurement authorities (64.2%) and the government itself (59.5%), all of which show high levels of public skepticism.

Media and information channels largely fall into the low-trust category with 29.4% expressing lack of confidence in TV and 19.2% for social media.

I am going to name a number of institutions/organizations and means of communication. For each one, could you tell how much confidence you have or not?

Furthermore, regarding media, across the region, there is skepticism regarding the integrity of information sources, with the public viewing most sources as biased rather than neutral. A vast majority (over 80%) perceive politicians and political parties as unreliable, criticizing them primarily for bias over outright misinformation. In the media landscape, the regional public is critical of old and new platforms. Local TV channels and other traditional news media are primarily seen as sources of bias (49.2%), while online anonyms social networks are the most cited source of pure misinformation (45.3%), although they are still viewed with high overall distrust (73.0% combined negative perception). The sources that manage to achieve the highest level of perceived neutrality (over 28%) are independent journalists and international TV channels.

Perceptions of Corruption and Governance Challenges

The overwhelming majority of citizens in the Western Balkans Six perceive corruption as a widespread problem. Regionally, a combined total of 81.0% of respondents believe corruption is either very or fairly widespread. This view is higher in Serbia (82.6% widespread) and Bosnia and Herzegovina (83.6% widespread).

Regarding the recent trend, more people believe corruption has increased rather than decreased. A combined 45.5% of respondents state that the level of corruption in their economy has either increased a lot (27.4%) or increased a little (18.1%) in the past three years. On the other hand, only 17.8% believe it has decreased a little or decreased a lot. The largest single response across the region, given by 31.1%, is that the level of corruption has stayed the same, indicating that corruption is a persistent issue.

Direct experience with being asked for a bribe remains relatively low across most institutions, but is most concentrated in the health care system. Regionally, 27.7% of respondents reported being asked for a bribe within the health care system, while the second highest sector is the police at 13.1%. All other public sectors including the courts, social security, tax authorities, and public prosecution have lower scores, typically under 9%.

In your contact or contacts with the following public institutions, did you or anyone living in your household have to give an extra payment or a valuable gift, or make a donation to the following public institutions in the past 3 years?

Emerging Digital Risks: AI and Data Privacy

Public sentiment across the WB6 reflects skepticism toward emerging digital and technological challenges, particularly regarding Artificial Intelligence (AI) and data privacy. Regionally, 37.0% believe AI will mostly harm people over the next 20 years, compared with 22.1% who think it will mostly help, with pessimism highest in Serbia (43.8%), Montenegro (41.0%), and Bosnia and Herzegovina (40.6%). Albania and Kosovo* are exceptions, showing more balanced or neutral perceptions.

Concern over data privacy is similarly widespread with 75.7% of respondents who worry about general personal data theft, while 69.9% are concerned about misuse by governments or foreign actors, including around 30% who are very worried. Albania again stands out with particularly high concern for general data theft (47.5% very worried). Overall, the WB6 public tends to view both AI and digital security developments with caution, emphasizing potential risks over unequivocal benefits.

* This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence