Via Dinarica extends throughout Western Balkans; RCC developing a marketing strategy for the trail
Via Dinarica regional coordination structure will extend into Albania, Kosovo* and Serbia as new participants join in at the workshop organized by the RCC implemented and EU funded Tourism Development and Promotion Project to be held in Tirana on 7 and 8 November 2019.
Up to now the coordination of Via Dinarica - 2,000 kilometers long hiking mega trail running along Dinaric Alps - included organisation from Slovenia, Croatia and Bosnia and Herzegovina.The RCC supported expansion is giving the trail a true regional ownership that will help ensure that the trail development continues based on uniform quality of services.
The event to be attended by relevant representatives of non-governmental, public and private sectors will also be used to review the RCC’s five-year long marketing strategy and a two-year long marketing action plan for the trail currently underdevelopment.
* This designation is without prejudice on the status, and is in line with the UNSCR1244/1999 and the ICJ Opinion on the Kosovo declaration of independence.