A technical Workshop for the representatives of the Investment Promotion Agencies (IPA) from the Western Balkans, convened by the Regional Cooperation Council (RCC), will focus on Image Building and Investment Generation. 

Having in mind that the Investment promotion Agencies (IPAs) play an important role in attracting sustainable efficiency-seeking investments and represents the economies at the world market, this Workshop is intended as capacity building event, first in a series of events for WB6 IPAs. The RCC will, in cooperation with the World Bank Group (WBG) that is implementing the project on investment policy and promotion and serving as technical assistance to the investment pillar of the Multi-Annual Action Plan for Regional Economic Area (MAP REA), provide expertise and transfer of knowledge to the WB IPAs in the areas covering the full investment promotion cycle: investment promotion & attraction, facilitation, and aftercare.